Fire House Neon Signs

By creating an effective and memorable custom neon signs you can increase customer interest, knowledge and retention of your products or services. Whether you own a deli in New York, a surf shop in Malibu, or a coffee shop in Seattle, creative and eye-catching neon signs can be crucial for the growth and success of your small business. Making smart design choices can really make a difference to the effectiveness of your sign. The following are some helpful tips so you can spend your advertising money wisely on neon signs that are designed to draw your customers’ attention to your storefront and create that professional image:

• Make header fonts bigger to create contrast. Contrast tells the eyes where to look and says "hey, look at me".
• Add a graphic image to your neon sign. Signs that display large, bold graphics in full color have been shown to draw people’s attention much more than signs that don’t. 
• Maybe it’s a graphic image with some text. Increase the size of the logo to make the contrast between the image and the font significant. Not only is the eye drawn to the super-sized image, but the small text now stands out too because it’s so different from the size of the graphic.
  
• Add a neon border. When reading a neon sign that is not defined by a border, readers tend to get lost and disinterested. Signs that are rimmed with a border help focus the readers’ attention and allows them to read faster.
• Use different colors. On a neon sign that displays text, displaying key information (prices, key words, etc.) in a different color increases the retention of that information by over 75%! 
• For example, if you have a sign with 5 words and you want the 3rd word to stand out. Make it a different color than all the rest. Even better, make the word bigger and change the font too. Don’t be afraid to take a risk. 
• Stay away from decorative and funky fonts. Stick with standard fonts. They’re already very beautiful and if you incorporate them into an already well designed piece… the end result is a masterpiece. To be honest, plain old Arial is one of the my favorite fonts to use when designing a neon sign.
  
• Use a variety of contrasting colors. If the colors are too close customers will struggle to read the text and will therefore not retain the information. Also the more colorful the sign the better it will stand out. You want your neon sign to catch your customers’ eye.
• Pick a color scheme and stick with it throughout all your signs. Repeating the same color in a variety of places, especially in a storefront window creates repetition. You want to incorporate repetition to unify your storefront and create drama. Think of you store window as one big sign! 
• Repetition shows up best when you’re designing multiple signs. Now you can break this rule if you’re trying to create contrast… maybe you have one sign that has a totally different graphic or is a totally different size. However, what causes the contrast is the fact that you have some repetition going on and you have purposely broken the repetition using contrast.
  

Neon signs are a great way to promote your business and increase customer awareness and interest in your products. Fire House Neon Signs can help you make stylistic decisions to create the right message for your business. If you’re looking to separate yourself from the competition and give your business a professional and colorful edge, use these simple design tips to create eye-catching and effective neon signs to entice your customers. We also make it easy by providing neon templates. Just add your business name and we will provide you a proof within one business day.

Times Square in New York City has always been a place where people can find a good time, though that good time has changed drastically since Giuliani cleaned it up, and a place where advertisers know the value of a good neon sign. Alas marketers have forgone the tried and true for the latest and greatest. Every advertiser now believes in the value of video boards on store fronts rather than colorful artistic neon signs.

Where did all the neon go? It did not all leave. There are still plenty of advertisers who use neon (McDonald’s is one) to advertise what they are and the uniqueness of their product. The Square does sometimes hearken to its classic past and introduce a new neon glass masterpiece for people to wonder at.

Besides all of the video boards and scrawling ads, there are some businesses that realize the value of good long lasting signage. The city put up a giant flag made of neon that graced a sidewalk leading into Times Square and showed the city’s patriotic soul. Neon is also used beside the large boards in more subtle ways, not as the major advertisement, but to add color and grace.

One sign still shines bright, although it is just off of Times Square (less than half a mile away, at Radio City Music Hall. The sign that continues to showcase the front of one of the most famous buildings in New York City features neon lighting. It is iconic because of its relation to the theater district and the cultural heart of the city.

Just as neon has showcased everything from the dens of the city to the heights of culture and fashion, it has become an icon of America. New York is still America’s showplace, and what better advertisement than a richly dramatic neon sign.

On a hot day in the middle of the summer what do you reach for. Yeah, a lot of people would say beer, but many more suck down a Coke or Pepsi (to their detriment) than would even consider an alcoholic beverage. The soft drink industry has been going strong for well over a century and people are loyal to the brands they enjoy the most. Why then would it be a surprise that these same people would want a piece of that company’s history in the form of a neon sign?

Collectors cherish certain names because they bring a sense of comfort or produce a product that they enjoy. Many collect items from their favorite fast food purveyors and sports franchises in the same way that they collect stamps and coins. Some items, among them neon signs, are more valuable than others due to rarity. So what makes a neon soft drink sign collectible?

Availability

Since there are any number of soda companies, both local and international, many different types of signs exist. People like the flavor of local, but there are some sought after, and they can be hard to find, but some big name brands have designs that are coveted and difficult to locate also. eBay and other auction sites would be able to help find these.

Design

A simple Coke or Pepsi sign is probably going to be the most popular, but there are many designs out there. If you are a home brew master creating you own bottled Root Beer, why not crate you own neon sign reflecting your logo, local skyline or other local monument that adds to the desirability. Do an internet search to see what designs are available.

Subject Matter

Of course, the main subject is soda (soda pop, pop, brand name, etc), but there are other considerations. The coke polar bears have become very popular and they did a series of Santa Claus signs years ago. Whatever your particular fancy, there is probably a sign out there that fits it.

You finally got the neon sign you have always wanted. It is of your favorite sports team, beer purveyor, whatever and you now possess it. The problem is that all good things can come to an end if they are not properly maintained. So, you seek some advice on properly maintaining your cherished memorabilia.

Well it is as easy as it sounds. Of course there are options to sign maintenance depending on the size, expense and what you want to spend. So, following are some tips on how to service the clock, sign you have purchased and turn it into an heirloom your children’s children can enjoy when you are long gone.

Protect It From Breakage

Some bar and pool room signs are large and expensive. By putting the neon signs behind plastic or away from guests who could imbibe too heavily, you further ensure the safety of the neon and the guest.

Leave It Turned On

Everything has a shelf life whether it is food or a neon sign. Though it is not as perishable as a food item, The transformers that power the neon signs can go bad after time. To properly maintain the sign, it is best to allow it to remain on all of the time. The reason for this is that more energy is required to warm up the glass and cause the reaction that allows the gas to glow. You won’t lose any of the glow, but you could cause damage to the power supply. Just leave it on and you avoid this issue. If this is a business neon sign will also be working for your 24/7 to advertise your company and make passerby's aware of your location.

Clean Your Sign

Keeping you neon sign clean and free of dust and dirt will ensure is shines brightly year after year. Be sure to always unplug your neon sign when handling. Next, use a feather duster or a very soft cloth to dust off your sign. Never use a cleaning solvent or water to clean your neon sign. In outdoor neon signs, remove any debris that may conductive power between high voltage connections and grounded metal. Ensure drain wholes are not blocked to allow moisture to flow away. Take this time to check all the wire connections to make sure nothing has come loose and that the end caps are in place.  Loose connections or exposed GTO wires can cause the electricity to arc across sign mounting surface, not to mention creating a safety hazard. Wiring connections in electrical panel or branch circuit can become corroded if moisture builds up. These conditions can exist particularly in an older outdoor installations.

Buy a Service Plan

Many larger cities have companies that will build stock and supply a fish tank. They place it in your location and then they sign a service contract with the owner that guarantees the tanks continued safety and maintenance. There are sign companies that design large neon installs in the same way. Whether the sign company is coming to your business to build your sign or you purchase it from them, think about signing a service agreement so that they are responsible for maintaining it. This can be particularly useful when the sign large or high out of reach.

The U.S. Bureau of Labor Statistics (BLS) classifies neon glass benders under the broader career category of Molders, Shapers, and Casters, except Metal and Plastic workers. In 2012, workers in these occupations, including neon glass benders, has a salary range of $20,870 to $54,600 and a median annual income of $29,300. Those working in the Seattle area earned the most with an average 2010 salary of $46,070 while those working in Lawrence, Kansas, earned the least with an average annual salary of $18,480.

The BLS predicts that the demand for Molders, Shapers, and Casters occupations, including neon glass benders, will increase by 7.5 percent between 2012 and 2022, Neon sign-makers with experience will have more opportunities than entry level sign-makers. Those entering the profession are mainly by long term on the job training. Neon glass bending is not new, but once again the occupation is emerging as consumer preferences change. The cultural resurgence of neon signs is once again creating the need for neon glass benders.

Nostalgia is always en vogue and what is more reminiscent of a better time than neon signs. The word “better” may be improperly used here, but the thought is valid. People want to remember the past because it has more interest, usually, then the present. It can be romanticized and remembered not for what it really was, but for the best parts. Again, one of those best parts was an era when neon signs were everywhere flashing the way to entertainment and fun.

The problem with nostalgia is that it can be pricey and broken down. If you want something that is truly from a certain era, that was constructed of gas filled glass tubes, it may be difficult to find it in good condition. Of course, a neon bender can make something that mimics the time and the style of yesteryear, with the efficiency and safety of modern times.

So what are the issues you will face if you must have the original?  

First, is the sign original or is it a reproduction? It is not easy for the uninitiated to tell the difference. Second, are there problems that need to be addressed? What does a properly operating neon sign look and sound like? And finally, what is a fair price to pay for an original sign? Take the Hamm’s bear for example. If you find an original sign somebody is selling on eBay, what should you pay?

Original or Reproduction

It is difficult sometimes to tell the difference, but a professional can. The product should be marked as authentic if it is. If it not certified, you may want to look for another seller.

How to Notice Problems

Look for cracked tubes (that can be replaced), faulty electrical connections (that can cause a fire), and outdated power supplies (not UL2161 listed). Vintage signs often come with old heavy coil and core power supplies, While they may still work to power the sign, they lack the safety features of modern electronic power supplies. Modern power supplies have a mandatory secondary ground fault, which is a beneficial safety protection feature that causes the power supply to automatically shut down when it senses a fault. The introduction of UL2161 in 1996 requiring all new neon signs to have a power supply with a secondary ground fault has improved sign safety tremendously and virtually eliminated neon sign fire hazards. If you vintage sign still carries the old style power supply, you may want to have it replaced for the safety of your family. Also, when you are purchasing a product make sure that it works in your presence. It is always better if the buyer is wary.

What is a Good Price?

This of course varies widely, but its worth what you are willing to pay. Some large vintage neon sign can go for up to $20,000. A sign listed as vintage always seems to cost more. Do not be fooled by reproduction products though. Have an expert verify what you have.

In Edmonton, Alberta eight large, neon signs are now  turned on last Friday, marking the official opening of the cities outdoor Neon Sign Museum along 104 Street.   

The idea originated in 2008 by city planner David Holdsworth  in the "hope that the museum will draw people to enjoy the art, beauty and heritage preserved in these neon designs.” Located near Edmonton’s new downtown arena district, the project was part of the city’s revitalization and beautification project of the street. “This is just splendid,” said Mayor Don Iveson. “This is bringing alive some of our history."

The City of Edmonton Heritage Planning has been collecting the historic neon signs at the City of Edmonton Archives over the past few years, salvaging them from both demolished buildings and or old businesses. The city has four more signs it will add to the collection over the next few months, each representing a piece of Edmonton’s history. Pieces from Mike’s News Stand, XL Furniture, WW Arcade, Cliff’s Auto Parts and Canadian Furniture are a few that make up the current collection. Each of the current signs has an accompanying plaque that tell the story of the sign and it's historic role in the development of the city. 

The city says it plans to locate and restore more signs for the museum to foster activity and walking traffic in the surrounding area. There is currently has enough space for 30 signs showcased on the side of the Telus building, with more to be added to nearby buildings as the museum expands. 

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Neon signs are functional, nostalgic and, in many cases, memorable, but they can also lead to accidents. Okay, so your not worried about the sign jumping off the wall (even if it is a stock Freddy Krueger clock) and doing damage. They seem innocuous, they don’t offer any obvious hazards, but like anything else they can be mishandled.

So you know that they are made from little glass tubes that contain an inert gas, so, yeah, the glass can break and cut you. Big deal. You just broke a cup in the sink last week and sliced your finger. Apply pressure and put on a band aid. The problem is that there are many things in the house that can cause injuries that people don’t think about. Just follow these tips and enjoy that vintage thumbs-up keep on trucking sign your dad got for a gag gift thirty five years ago.

How High is the Ceiling?

The height at which you put the clock or sign is an issue because if it falls you could have unseen little glass shards all over the house. Neon glass is not special, but, like all other forms, when broken it tends to splinter. Suspending a neon structure improperly from a vaulted ceiling could cause undo hazard.

Daddy, Will the Little Shards of Glass Cut Me?

Children are another concern. Most of the time a neon sign or other memorabilia is carefully tucked away from little fingers, as it should be. Unfortunately, this is not always possible. Just realize that there is the danger of breakage as a neon structure is probably more fragile than a lot of signs, clocks and other pretty things that they may come in contact with.

Okay, Does This Seem Warm to Anyone Else?

When purchasing a neon piece, make sure that it properly wired and has a UL2161 power supply installed. The UL 2161 standard was introduced by Underwriters Laboratories (UL®) in 1996 to protect the public from any shock or fire hazard. The standard requires all new neon power supplies to incorporate secondary ground fault and over voltage protection. If you purchase a used neon sign made before 1996, which still has a non-conforming power supply, make sure that it is not growing hotter. This would indicate a problem.

Most states require that outdoor neon signs be hardwired and installed by a State Licensed Sign Specialist. To qualify for a license a Sign Specialist must be at least 18 years of age, have over 4,000 hours of experience, obtained over a period of not less than 2 years, related to manufacture, installation, maintenance, connection, or repair of neon signs and related wiring, and must take and pass the Sign Specialist examination.

The Sign Specialist is actively in charge of and responsible for code compliance of all installations, connection, and repair of electric and neon signs and related wiring. To ensure your neon sign permitting goes smoothly and your sign is installed properly, ask if your sign installer is a Licensed Sign Specialist.