In business,first impressions count. Giving a bad first impression can lose you the confidence of prospective customers and clients, and even cost you business. The first impressions you give a customer or client will set the tone for your future business relationship and shows that you are professional and prepared. However, it is not difficult to give a good first impression every time by following a few simple guidelines. "We judge books by their covers" is the old saying and a customer will make a judgment in as little a 100 msec seconds according to one Princeton study. Once made they are very difficult to change.
In other words, first impressions are fast, firm, and very sticky. So how do you make a great one with your business? Attend to the basics. In business, your storefront and its signage is your customers first impression. In the book, "Predatory Marketing," C. Britt Breemer states that 53% of shoppers base their initial perception of your store and their decision to buy on the appearance of the store exterior. Your storefront signage gives clients all the important information for them to make a snap judgement.
Looking polished, professional, and welcoming is the foundation for any good first impression for a storefront. Whether we like it or not, looks matter a great deal and affect people's perceptions. Many small business owners don’t realize the value of their business’ appearance. Once the customer makes it into your store, it’s up to you to make the sale and convert them from a customer to a loyal shopper. But keep in mind...make a good first impression and potential customers will not pass you by.
A good first impression starts with a good sign. A good sign brings in customers and is
- an appropriate size for its location,
- develops a theme that fits in with your other marketing,
- keeps the message short and simple,
- illuminated so it can be read day or night.
At Fire House Neon Signs, we are here to help you create that all important first impression! With a custom neon sign your business will be perceived as professional, exciting and fun. More importantly, a sign from Fire House Neon will have that unmistakable glow that is sure to get your business noticed.